Patagonia: Record-Breaking Black Friday Sales to Benefit the Planet

I typically painstakingly work on crafting profound comments when writing about an interesting article we’ve found.  This latest blog, however, was beyond easy to write.  One short, simple sentence said it all:

If anyone isn’t sure what Corporate Social Responsibility looks like, read about Patagonia’s amazing campaign where they donated every penny of worldwide retail and online Black Friday sales directly to nonprofits working to protect the environment – yes, all $10 million of Black Friday’s revenues were donated!

Nobody loses when everyone wins.  #csrmatters

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10 mil for the planet #csrmatters